Preview, View, Review
Preview (10-15 % of time)
Hook: Opening statement to grab attention
Positioning Statement: Benefits statement selling advantages of listening
Overview: Key points that support positioning statement
View (80-85% of time)
Point 1: Evidence/Illustration
Point 2: Evidence/Illustration
Point 3: Evidence/Illustration
Review (5% of time)
Recap: Summary of positioning statement and key points
Memorable Conclusion: Wrap up story or statement
Call to Action: Request for order/commitment
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