Many times, the difference between whether a news release or feature article is published, or not, is the quality of an accompanying photograph. Take a little time to review theses simple tips (with camera in-hand), practice your techniques and in no time you'll be submitting photos that editors just can't help but run.
1. Get in the zone- most cameras rely on a "focus zone" to achieve autofocus of pictures. Make sure you know where the zone is (or how to adjust it). Use the "halfway press" to lock focus on your subject and then re-compose your shot.
2. Flash is good... Flash is Our Friend- use camera's flash, even on the sunniest of days. By positioning subjects with their backs to the sun you can avoid the squinting effect. Then, set your camera to force the flash to fire, providing a "fill" light and eliminating the shadow.
4. Show what happened- take actions shots of students competing in hopes of capturing the winner. Don't wait for the "grip and grin" event that looks like all the other photos editors reciev.
5. This isn't Norte Dame- avoid group shots that require half of your subjects to hunch over to fit into the frame. If you have to shoot groups, find a set of stairs that can help position everyone naturally.
6. Get a Little Closer- if your goal is to get good photos, be prepared to move in closer to your subject. True, you can always zoom and crop later, but your photos will be sharper and better exposed if you can fill the frame.
7. Could I See Some ID, Please?- make sure you write down (or record) names, titles, and other information of subjects as necessary. Cutlines are vital.
Ken Koch
Chief Comm & Marketing Officer
Meridian Technology Center
kenk@meridian-technology.com
This was given to me as part of my internship by my Boss- Dan Hollar.
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